Earth Lore exists to serve spiritual communities and consumers of all kinds through our retail distribution of unique gifts and meaningful goods. We have been deemed many things by our customers and fellow entrepreneurs; “The Witch Store”, “The Stone Shop”, “Zen Oasis”, “The Incense Place”, to name a few categorizations. The Yellow Pages lists us under “Metaphysical Products and Services”, and the Metro Times referred to us as a “New Age Emporium”. Although any one of the aforementioned classifications would be true of Earth lore, none reveal the whole truth behind the creation of our business, and the mission we strive daily to achieve.

What is Earth Lore?
Earth lore was not an arbitrarily chosen name for our store. It is, in fact, the essence of our business mission. Earth: we sell goods from across the globe; literally from the earth as in the case of our vast crystal and mineral selection, and figuratively from the earth as in our eclectic stock of world music, religious tools, and replica items whose origins span centuries, continents, and empires. Lore: our mission is to carry items with meaning, or “lore”, behind their creation. Lore is an Old English word referring to the meaning passed down on a subject or object via tradition or anecdote. The story behind an item may not always be obvious, as in the case of our selection of body products where one must look to the ingredients to find a vast history of metaphysical and medicinal uses. Conversely, items such as our Greek and archangel statuary have clear histories of belief and reverence. In a sense, our name encompasses our entire business.

Why Shop at Earth Lore?
With over 10 years of experience in this business, we have learned how to share the essence of our mission with our ever-growing clientele. We are well-aware that a vast number of customers come to Earth lore seeking tools for healing, spiritual growth, and ritual purposes. To that end, it is every employee’s goal to provide the best, most knowledgeable service without “pushing” sales. We understand the vulnerable, often precarious place one inhabits during times of mourning, physical healing, or personal struggle. At Earth lore we are always conscious of this and, therefore, never seek to exploit, take advantage of, or capitalize on the needs of our customers under the guise of service or expertise.

Our everyday goal is to provide a soothing and inviting atmosphere for our customers. We are the place people come to take in sights, sounds, and smells that promote positive energy and relaxation. We are a place where people of all faiths, ethnicities, and philosophies are welcome to shop, converse, learn, and be at peace. We are a place where every item is stocked with intention and care, and every gift purchased (for yourself or another) has meaning.

I hope this gives you a little more insight into who we are and the values on which our business is built. Earth lore is not just a retail store or a new age gift shop. We are an experience. We are people in the business of spreading positive vibes while selling quality, meaningful merchandise to our patrons. Further, your feedback is always valuable and appreciated. Stop in to our Plymouth or Livonia stores and let us know how we are doing.

As always, thank you for your continued patronage.


  1. Brynn Z said,

    February 16, 2010 at 12:59 pm

    I like your new Earth Lore Newsletter Site, I can scan what i like and go on from
    there. Please keep making spiritual word a going for all of us out here.
    Thanks B~~

  2. Becca Lambertson said,

    December 8, 2010 at 11:57 am

    I really enjoyed your posts – thank you.

  3. Mary Hitchcock said,

    March 26, 2011 at 10:46 am

    So happy to find a metaphysical shop near Toledo since we no longer have any here. Love your newsletter too!

  4. Ben Dowell said,

    April 14, 2012 at 10:22 pm

    Mother Earth Stone Castle in Dundee would be even closer to Toledo… but it’s a pretty small shop and concentrates mostly on crystals and stones as the name suggests.

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